What's in a hiring brand? In short, your ability to hire and retain A-list talent at a competitive price point. No matter your budget or the size of your company, there are simple ways you can elevate your hiring brand that will result in improved perceptions and remarkable talent all vying to work with your team.
Build a refreshing, captivating hiring brand to attract better applicants, differentiate yourself in the market and mobilize candidates and employees as powerful brand ambassadors. At Coit, we put your brand through its paces to elevate your marketing and make your company really shine.
Employer Brand Creation
Level up your hiring brand,
demonstrate proof points and
build third-party credibility
Launch nurture campaigns, develop thought leadership and amplify your brand across a variety of channels
Activate your referral program, make the most of career sites and create social media buzz
What we can do
Clear business benefits
More than a marketing exercise, your hiring brand is an honest reflection of your company and culture, one that boosts or sinks your budget and ability to attract and keep enviable talent.
Your employee value proposition, or EVP, is an essential part of your hiring brand. It answers the question, "Why should I work here instead of somewhere else?" Creating an effective EVP is both a science and an art. It's something that we excel at, and a boon to your business when done well.
An employer brand is an important part of the employee value proposition (EVP) and is essentially what the organization communicates as its identity to both potential and current employees. It encompasses an organization's mission, values, culture and personality.
A reputable employer brand can help companies attract the best talent, streamline the hiring process, and reduce recruitment costs. A well-defined employer brand is an essential part of building high-performing teams.
Audit Your Brand.
Ensure your Policies are in Line With Values.
Ask For and Encourage Employee Feedback.
Act on Employee Feedback.
Know Your Employer Value Proposition (EVP)
Create a Positive Hiring Process.
Have a Meaningful Onboarding Experience.
Leverage Social Media for Brand exposure"
EVP is the articulation of the employer brand, answering the question “why should I work for your company?” as well as “why should I stay at this company?”. Employer brand is the reputation, and EVP is the narrative.
The Importance of Employer Branding:
A good employer branding strategy can help you attract better talent, cut down on hiring costs and reduce employee turnover. Employer branding focuses on its culture, values, vision and leadership
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San Francisco, CA 94111