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How Are Talent Acquisition Teams Adapting to Technology and AI? 


Recruiters and TA leaders are using artificial intelligence (AI) to revolutionize the way they approach talent acquisition. As organizations strive to stay ahead of the technological curve, it is essential to understand how these advancements will help attract and retain top talent. We gathered insights from talent acquisition leaders who are successfully integrating technology and AI into their recruitment strategies. While each approach may differ, there are common themes that highlight the importance of embracing automation, data-driven decision-making, and fostering a culture of curiosity and adaptability.

See how they responded to “How has your organization adapted to the increasing role of technology and AI in the talent acquisition process?”

Joel Valencia | Chief Human Resources Officer at OKX

  1. Embrace Automation: Many repetitive tasks in recruitment, like resume screening and scheduling interviews, can be automated using AI. This allows recruiters to focus more on high-level tasks.
  2. Learn New Tools: Recruiters and HR professionals should become comfortable with new software and technologies. This could include AI-driven analytics, chatbots for candidate engagement, and video interviewing platforms.
  3. Data-Driven Decision Making: AI can provide valuable insights from large data sets, helping organizations make more informed hiring decisions. It can identify trends and patterns in hiring, help reduce unconscious bias, and predict candidate success.

Elizabeth Boyd– Fractional Director of Talent Development & Learning at TalentLab.Live

Success in tech relies heavily on upskilling and adapting to today’s tools to drive impact & solve problems. We measure our potential tech talent’s ability to leverage AI tools as we engage in the recruitment process. One of the most impressive skills we look for today is the potential talent to create a portfolio using today’s tech to develop products or solutions that “wow” customers. We don’t ask our candidates to solve our business problems, but we do ask them to show us how they solve problems by using the modern tools available and be able to take us through their process.

Stephen Muscat | Vice President Global Talent Acquisition at Altus Group

To stay ahead of the technological curve, we engage in strategic planning for upgrades. Research indicates that organizations that actively plan for and adopt new technologies in talent acquisition outperform their competitors in terms of candidate quality and overall recruitment outcomes. We allocate dedicated financial resources and devote time for demo and implementation, allowing us to integrate cutting-edge technologies seamlessly into our recruitment process.

In the fast-paced landscape of talent acquisition technology, curiosity is a vital trait. Research highlights the importance of fostering a culture of technological curiosity among all members of the talent acquisition team.

David VanGeystel | Founder, Head of Coaching & Talent at

As the professional landscape evolves, so should our approach to talent acquisition and retention. We have integrated AI into our strategies, but it is important to note that it isn’t about replacing the human element. Instead, it’s about amplifying it. AI supports us in the preliminary stages of sifting through data, but it is our team that brings the indispensable human perspective to the decision-making process.

A key driver for employees deciding to stay with an organization, from my experience, is a deep sense of alignment with the organization’s purpose – the sense of being a part of something greater than oneself. AI helps us identify potential candidates who might share this alignment, but it’s the work culture we’ve built around empathy, respect, and collaboration that truly instills this sense of purpose in each member of our team.

At the heart of our philosophy is the concept of psychological safety. We’ve realized that it’s not just about hiring the right talent, but it’s about making them feel secure, appreciated, and confident in voicing their opinions. We’ve seen that when employees feel safe and valued, they become not just contributors, but also ambassadors of the organization’s culture.

Embracing change, meeting employees where there are, and bringing them along is a key element to enabling talent to grow with the innovation companies deploy.

Koddi Dunn– CEO of Pinkrose Marketing Inc

Many teams that I work with are encouraged by me to embrace the advantages of technology. From in-depth sourcing, to pre-screening, verification, and beyond – technology can be a tool that can increase productivity and ROI-focused results.

Jennifer Bilcze– Founder & CEO Tidewater Consultants- JB LLC

I’m always very focused on the experiential importance of talent acquisition – first and foremost. This experience focus keeps in mind candidates, recruiters, hiring managers and the interview team. To ensure effectiveness, efficiency and the most engaging experience for all of those involved in the hiring process, it’s no longer an option to stay stagnant on your tech stack & use of technology advances such as AI. It’s a core responsibility for TA leaders to keep up with the changing workforce landscape, such as new generational behaviors as an example.

To ensure adaptation, I believe that talent acquisition leaders should be held accountable to certain performance standards, KPIs or goals related to keeping up with technology advances to enhance experience. Organizations also have a responsibility to invest in opportunities for TA leaders to stay informed through sending them to tech-focused conferences as an example. Having documented expectations for TA leaders and investing in ways to support their success is what sets the foundation for the organization’s ability to utilize technology advances for the benefit of attracting and hiring top talent.

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Proactively Embrace The Change

The transformative potential of technology and AI in talent acquisition cannot be understated. The leaders we talk to understand this and are making intentional choices to find and use it to amplify human efforts rather than replace them. By embracing automation, data-driven decision-making, and a culture of curiosity, organizations can harness the power of technology to enhance the recruitment process and drive impactful results. Leveraging AI tools allows for greater efficiency, enables data-backed insights, and helps identify candidates who align with an organization’s purpose and values.

Don’t forget that technology alone is not the answer. It is the combination of technology and a strong organizational culture that empowers talent to thrive and become ambassadors of the company’s values.

At Coit Group, we understand the challenges and opportunities presented by technology and AI in talent acquisition. Our team uses the breadth of cutting-edge technology to help organizations meet their talent acquisition needs. By partnering with Coit Group, you don’t have to spend as much time keeping up with technological advances. We’ll do it for you and show you how it works. If you are looking to optimize your talent acquisition strategies or leverage AI tools effectively, we invite you to engage with us and explore how we can support your organization’s success in the ever-evolving world of talent acquisition.



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